The different angles of the statue. 

41st Hong Kong Film Awards | Branding 第四十一屆香港電影金像獎主視覺

/Challenge
The event was backed to its home venue - the Hong Kong Cultural Center and also organising the Red Carpet in front of the infamous Victoria Harbour. How to fit the branding into a gala-like event after the 3 years of the pademic would be the biggest challenge.


/Strategy
Not much audience have really get a close look into the Award details and also the golden godess statue. At the first year of the new decades, maybe it will be a good chance to raise that interest...


/Creative
Seeing the different angles of the statue also indicating watching the different angles of the film industry. From the logo to the key visuals, we have use that as a concept and apply to all the items while maintaining the gala vibe to celebrate with all the participants.


"印象中金像獎的宣傳海報都是一個全身女神像，看過女神像實物之後，我們發現原來很多角度都是從來沒留意過的，都很特別。我們從而推猜其實很多人都不知道金像獎女神長怎麼樣的。

所以今年設計第41屆標誌和主視覺的時候，只想表達一件事 ： 同一樣事情，用不同角度去看，就會發現更有趣的事情。

首兩張視覺設計先從不同的角度去表達金像獎女神，想大家去留意不同的細節，一步一步去留意香港電影金像獎這盛事的發展。而到了最後主視覺用俯視角度去表達金像獎的女神美態，下面一班進場的電影人緩緩步入進場， 用華麗而又簡單有力的手法去呈現這件電影界盛事！"

Thank you @visualtailors for leading the project and huge shout out to @ber_ @chungxaloofness for working it out together.
CGI: @back.guys
Creative Director: @madadayo
Creative Director: @wongchunn
Art Director: @ahongcheung

The 41 degree



Visual - Pattern1



Visual - Pattern2



Visual - Phase 3



Visual - Phase 2



Visual - Phase 1



In front of the Victoria Harbour



At the Hong Kong Cultural Center