The different angles of the statue. 

42nd Hong Kong Film Awards KV | 第四十二屆香港電影金像獎主視覺

/Challenge
We are thrilled to be working with the same team as last year on the branding and key visuals for the 42nd Hong Kong Film Awards. This year, we’re approaching it from a different angle, incorporating a new presence of the statue that reflects the rich history of Hong Kong cinema. The varied surfaces of the statue allow us to explore the industry through multiple lenses, offering a deeper, more nuanced perspective.


我們很高興能夠與去年相同的團隊一起工作，為第四十二屆香港電影金像獎進行品牌塑造和視覺設計。今年，我們採取了不同的角度，融入了香港電影悠久歷史中富有代表性的女神形象去呈現設計。玻璃多變的表面質感使我們能夠從不同視角探索這個產業，提供更深入、更細膩的視角。

Thank you @visualtailors for leading the project and huge shout out to @ber_ @chungxaloofness for working it out together.
Art Director: @manlimchung @lawrencekan26

Key Visual



Key Visual



Award Envelope



Ticket