Have you ever watched a contemporary dance concert?

City Contemporary Dance Company, Hong Kong | Campaign VI


/Challenge
It is rare to find someone in Hong Kong that answer yes. And it is even harder to find a youth that answer yes. Most youth have zero knowledge about contemporary dance, and the main exposure of contemporary dance is through performance poster and the social media of dance organization and school.

Unfortunately, their posters and communications are often too serious or too minimal that fail to catch their attention.


/Strategy
Catch the youth’s attention by showing them the benefit of contemporary dance — creative inspirations.


/Creative
First, we created a set of welcoming, hand-crafted visual identity for CCDC Student Dance Inspirations prgramme’s camapign to put across the touchpoints, along with the headline highlighting the benefit.


/Result
The refreshed visual identity helped CCDC student programme to increase their enrolment rate, and we helped them to design the SDI Key Visuals and other programmes for 3 consecutive years.

Seasonal posters that are too serios for us.


CCDC Student Dance Inspiration logo.


2019/20 Key Visual.


2020/21 Key visuals.


Key visuals with illustrator, Kazy Chan.


Programme enrollment form.


2018/19 Key visual.