Twirl of the Heartstrings. 

Hong Kong Dance Company | Key Visual Design
香港舞蹈團視覺設計

/Challenge
“Twirl of the Heartstrings” is a show of Dance x Orchestral Music. It is performed by Hong Kong Dance Company and In-heritage Philharmonic. The key visual aiming at telling a story of music and dance in a subtle and elegant way.


/Strategy
We try to fit the show images into some bubbles so that it is easier to move around when it comes across different specifications. There are quite a lot of information for this visual as well, so we maximise the space to give a breath with the non full bleed approach.


/Creative
On one hand the bubbles visualising the art conversation between the Dance and Orchestral Music, on the other, the abstract shape of the music notes which is also the mixture of treble clef and bass clef comes more obvious after adding the thin lines. For the logotype, we have added those details inspired from different music notes and dynamics so as to make it more coherant to the concept.

Key Visual



House Programme



House Programme unfolded 1



House Programme unfolded 2



Hong Kong Tramway



Hong Kong’s Largest DOOH



Exhibition at the Hong Kong Cultural Center