The 12th Men. 

Airside | Event Visuals & Environmental Design

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We are pleased to have collaborated with a talented friend @jacksachs the illustrator, to develop his works into all the visuals you see for “The 12th Men” event in Airside atrium. From the key visual poster, to the floor sticker, football pitch logo, the layouts of all artboards, socials etc.

Moreover, JenCfu from Trial&Error has collected 24 amazing stories from devoted football fans around the world. These supporters - from pro players to everyday folks like you and me - have shared how they experience fandom in their home countries and beyond.

We were honored to help visualize and design these captivating narratives with Jack’s illustrations, each paired with the cherished jersey that holds deep personal significance for the contributor.

This project has been a truly meaningful one for our team. It’s a testament to the universal power of the beautiful game to unite people across borders and cultures.

We’re so grateful to have played a role in preserving and sharing these stories that exemplify the community of football devotees. 🌍⚽️

Environmental and Visual Design: @slasssh_studio
Event Design Director: @sam_slasssh
Special thanks to @woander @_hotung & Kenneth K.
Event Production: @cmn_people
Event Production Director: @geistnano
Creative Agency & Markeing: @goodworkcollective.xyz @danielsokinhang
Public Relations: @fokaren