Texture of TNF down jacket. 

The North Face | Campaign Branding

/Creative
We are delighted to have collaborated with The North Face APAC for the Double 11 launch. Our team with Morning Giants Studio has dedicated efforts to crafting a variety of captivating 3D elements and dynamic motion graphics. These creations cater to both kids and adults, drawing inspiration from the distinctive texture and form of TNF's down jackets. We underwent numerous iterations to ensure that the elements resembled the jackets, but not pillows or balloons. We particularly like the outcome of the flower and rainbow motifs. 

After completing the still versions of the 3D elements, we proceeded to the motion aspect. Capturing the sense of lightness in a down jacket is quite challenging, but slow down the pace and infuse it with a soft quality might be a good idea, all while maintaining the distinct form and puffy sensation that defines The North Face jacket. Hope you can also feel the exuding comfort and elegance from the motion experience.

We've created a whopping 25+ elements for this project! They're all inspired by the things you encounter when venturing into nature with The North Face. We carefully handpicked, simplified and transformed these objects to give them a branded and lively touch. A huge shout-out to Yiko from @morninggiantsstudio for making the magic happen and bringing these elements to life! ✨ Moreover, we would like to extend a special thank you to @di_wei for capturing such lively and energetic photos of all our talents and the pretty scenes! And, of course, we are tremendously grateful to our client for trusting us and giving us the freedom to play and create. Can’t wait for the next🤞🏻
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Client: @thenorthface APAC
3D & Motion Creative Direction: @sam_slasssh @slasssh_studio
3D & Motion: @morninggiantsstudio
Photographer: @di_wei
Photography Production: @hamlet.tv
Photography Ad Agency: @mothershanghai