Harshell Jacket. 

The North Face | Creative Direction

/Creative
Last year, we assisted The North Face APAC in launching a campaign for their hard shell jacket. For the art direction, we aim to showcase the jacket in nine colors, emphasizing a sleek, minimalistic, and futuristic aesthetic. The nine side-angled pictures combined create a strong and impressive visual impact, highlighting the jacket’s innovative design.

Client: The North Face Apac
Photographer: Ken Ngan
Production house: Spicy House
Creative and art direction: Slasssh Studio
Graphic design and design direction: For&st