It’s more than a jacket. 

The North Face | 
Visual Guide/Social

/Challenge
The project is the extension of the global campaign “It’s more than a jacket” for the Double Eleven in China. We are here to extend the connection of the spirit of Never Stop Exploring and the Chinese E-Commerce consumers.


/Strategy
We further applied the graphics and the sense of feelings to the layouts of the digital assets and social medias. The layout will be shown to their 3 categories: Mountain Sports, Mountain Lifestyle and Youth Lifestyle. For Youth Lifestyle, we also ensure the quality of art is up to standards for both the vignettes.


/Creative
Other than the visual guide, we have done a set of instagram layout. The layout is extensive and give a sense of “never stop exploring” through the instagram.