VOICES OF SNEAKERS. 

AIRSIDE - Nam Fung Group | Brand and Exhibition Design

/Objective
Build a sustainable, distinctive, and memorable brand identity for the VOICES OF____, showcasing NF’s openness value in the lens of the connection between people and culture. Apply the brand identity to the sneakers exhibition/festival, and amply it after the Asian games, we will be able to maximize the awareness of AIRSIDE debut.

/Positioning
The positioning VOICES OF ____ will perfectly align with the AIRSIDE branding, capturing its energetic, inclusive, and experimental nature. As VOICES OF ____ is all about showcasing culture in a very human, approachable way, our tonality is friendly and authentic, without being too distant nor ordinary.

/Creative
The Key Visual is composed by shoes boxes and a bunch of stickers with different messages. All these elements are strongly suggesting the core of event - the different voices and stories from different sneakers owners/hisotry. The stickers have become a very understandable language throughout the whole exhibition and also an easy brand elements to use.

Client: @airsidehk @goodworkcollective.xyz @stockx
Design direction: @slasssh_studio
Design lead: @sam_slasssh
Brand strategy: @nashluk
Graphic designer: @ddindd
Exhibition designer: @sam_slasssh
Animation: @woander
Project lead: @danielsokinhang

Key Visual



Timeline design



Main exhibition



Stock X Wall



Yasaki Wall



Entrance 



Merch - totebag


Merch - Tee shirt